Business Development & Capital Raising

Locker room marketing

We develop “go to market” plans -- pragmatic roadmaps that can be implemented.  This work is heavy on customer targeting and sales, marketing and partnering execution, not elegant analysis.   In the “locker room” phase we work with the client to tease out a precise and actionable segmentation.  We then develop a robust value proposition for the chosen target.  Simply put, we answer the following questions:

1.        Who is the customer?

2.        What is the problem or opportunity?

3.        How do we address it, better than anyone?

Sales analysis and execution

After this brief planning phase our goal is to be accountable for generating measurable sales momentum.

We typically create an executive presentation for the target.  Bridge and the company use this together to make early, strategic sales, create channels and find business partners.   Meetings are structured to prosecute a selling opportunity – they are sales calls and the objective is to get commitments.  The result is purchase orders, product testing, testimonials, and partnerships.

But the feedback from selling is of equal near-term importance.  It drives precision in market targeting, needs definition and competitive  understanding.  The result: a more robust value proposition and prioritization of channel and product partners.  We can then stick around, implementing practical lead generation programs, making sales and signing up partners and building a sustaining “revenue side” organization.

Raising capital

Once a company has a crisp value proposition and real customers, we can help the company write a compelling business plan.  We then use our network of contacts to assist raising capital needed for expansion.